LCD Freeview

2009 Looks set to become the year of Freeview

clipped from www.svimag.com THE FREEVIEW OPPORTUNITY The small-screen Freeview market is wide open to independent retailers and the sector offers substantial user-benefits and USPs by keeping the screen and Freeview decoder in one compact flat-panel TV package. There are no add-on boxes, no trailing wires, much simplified use, a single remote control and a lower overall power consumption. In addition, desk-stands and wall-mounts are usually included as standard, and most models have a built-in antenna as well as an external aerial connection. Analogue switch-off / digital switch-over is great news for retailers and it is not just the price-compressed big-screen TV market that will benefit. Small-screen TVs, digital video-recorders and PC-TV hardware components are all set to undergo a digital-makeover as the plug is pulled on analogue TV. Add to this the high-profile media promoting switchover nationwide, and the TV market looks very healthy indeed for the next four years.